Green Depot Pop-Up

Category:  Retail, Events
Year:  2009
Location:  Grand Central Terminal
Size:  4,000 sf

This 2-day exhibit was conceived as a flexible, modular, and mobile expression of Green Depot’s three-dimensional brand experience. Assembly and break-down occurred in Grand Central Terminal within an allotted 4-hour window. The bulk of the exhibit was then packaged and shipped to Green Depot’s new Chicago showroom. Using these easily assembled elements, Green Depot intends to create short-lived and high-impact experiences in desired retail districts, exclusive trade shows and high-traffic areas at a fraction of traditional retail construction and media advertising costs.