Asics Flagship: Times Square

Category Retail
Year 2014
Location New York, NY
Size 5,000 sf

Mapos was selected to create the Manhattan flagship store for Asics, Japanese athletic footwear and sporting goods company. Central to the design was localizing the global brand in New York City. To aid this, Mapos found an authentic subway car in the California desert and worked with custom fabricators to bring it back to life and for both decorative use and to showcase Asics’ heritage collection.

At the rear of the store, the shoe wall references the New York city street grid, as well as an abstracted Asics logo. The size of the shoe wall allows Asics to present their entire shoe collection for the first time.

Throughout the space, Mapos created lightweight engineered fixtures to reflect Asics’ ongoing foundation on scientific research and technological innovation. Custom perforated steel panels on the walls and ceilings represent the high performance woven textiles used in Asics products.

Ceiling-hung fixtures are mounted on rails. These can be rolled out of the way to open the sales floor at the front of the store for morning stretching and yoga classes and evening product presentations. A branded locker wall at the rear of the store supports out of town runners who need a place to store their gear while they try out Asics products in nearby central park.

Photography by Garrett Rowland.