Colin joined a panel at YRG Sustainability on Green Building in Retail Environments last Thursday. The topic is of timely relevance as retail sits at the crossroads of construction – which is being heavily affected by new sustainable building technologies – and brand identity. How can retail brands best communicate their green initiatives to their customers? Should they? And why do they do it in the first place?
Of course there is no simple answer to these questions, but certain things are apparent. The culture at large is asking, and sometimes expecting, that their favorite brands turn the green corner. And that in competent hands (ahem, Mapos), being green can be synonymous with making beautiful, comfortable, inviting, and inspiring places where people want to BE. Starting any design project with the goal of promoting personal happiness tends to align all the following issues into sustainable a order.