Look at that line! The Fresh team reported that there was a queue from morning til night and that it was the highest opening sales record worldwide for the brand.  This shop is a continuation of the concept Mapos created in the Union Square Fresh Flagship store, highlighting hospitality and more interactive features like the Love Bar and the Kitchen Table where clients can gather around and try out the natural ingredients that Fresh has to offer. It’s an amazing location, opening onto the Langham Place atrium and occupying a corner along the mall’s main circulation.

Local Fresh teams helped to build excitement and awareness of the shop with pop-ups and special holiday event spaces.