Fresh Accolades for 2012
Our design for Fresh’s new Global Concept Store captured both the Store Fixturing Award at the 2012 A.R.E. Design Awards as well as the Silver Medal for Digital Signage in Retail at the 2012 Apex Awards.
Every now and then, it’s great to receive a little recognition for your team’s hard work and your client’s dedication to a vision. In the case of the Fresh Global Concept Store, that recognition just keeps coming! Aside from the remarkable amount of positive press we’ve received for this project, we’ve also recently collected some hardware on behalf of the entire team recognizing some key components of the store design.
Without thoughtful fixtures a store is nothing more than storage, so we were thrilled to collect the Store Fixturing Award at the 2012 A.R.E. Design Awards for the design of the Fresh Sensorial Bar. This piece, designed by Mapos down to the precise curvature and proportions of the drawer pulls, manages to be beautiful, functional, and most importantly, fun and interactive! Our hats are off to the good people at Amuneal for executing a pitch perfect piece.
Paramount to our new concept for Fresh was to create limitless opportunities for storytelling through interactive technologies. Doing this in a way that is “indistinguishable from magic” was just as important to us as designers. Working with Materials & Methods, we created a fully integrated storytelling experience utilizing a combination of Christie Microtiles and iPads which worked at multiple scales, from the person peering in from the street to the face-to-face touch of a fingertip. The successful results captured the Silver Medal for Digital Signage in Retail at the 2012 Apex Awards.
This little gem of a store is just the first step forward of many more as this innovative and thoughtful brand expands their presence into Asia and beyond. Stay tuned for more Freshness!