Sleep Studio

Category:  Retail
Year:  2013
Location:  New York, NY
Size:  3,500 sf

Sleep Studio is a luxury retailer that addresses all aspects of a good rest, no matter what time of day or night. The first retail store, located in Manhattan’s Soho neighborhood, is planned and divided accordingly. Guests are welcomed by the Awaken section, complete with a vanity area stocked with skin care products and plush bath towels. A light, refreshing aesthetic includes travertine and airy display cases.

Adjacent is an area devoted to the Refresh collection. Among the offerings here is a line of private labeled teas, which are served at a tea bar that doubles as a cashwrap. Behind the bar is a display for tea sets and other products curated for a healthy mid-day recharge.

In the back of the store, guests experience the Relax and Dream collections. Floating backlit wall panels hold sleepwear and lingerie. Sleep Studio’s proprietary collection of luxury linens can also be found within the Dream Collection, and on the beds throughout the store.

The store design is based on the four critical stages in a healthy 24 hour cycle - Awaken, Refresh, Relax, and Dream.
Shades of gray on the walls and ceiling, a dark wood floor, and rich walnut cabinetry—inspired by mid-century modern Italian design—set the tone for a more soothing nighttime environment.