Location: Lexington Ave, NYC
Awards: NYCxDesign: Large Retail Honoree; Retail Design Institute: Winner for Class of 2018 & Innovative Store Planning/ Circulation.
Korean beauty giant, Innisfree, selected Mapos to design a one-of-a-kind New York experience for their new location in Midtown Manhattan. The primary challenge was to effectively convey the natural and light feel of the world’s leading K-Beauty brand while embracing the context of New York City, a place known for the juxtapositions of glamour, grittiness, bright lights, and scaffolding.
Photography by Garrett Rowland