The founders of Fresh approached Mapos with a directive to develop an entirely new retail concept for the LVMH luxury brand to better reflect the company’s core values and engage its customer base. The initial task was to develop the new concept for their flagship New York Union Square store, and then implement globally, starting in Asia, then in the UK, and other US locations.
To achieve this, Mapos integrated several distinct experiences through a series of interactive fixture designs: an Experience Bar based on the intimate makeup tables of the 19th century; a complete Gift Bar showcasing the brand’s complementary artisanal packaging; an innovative Fragrance Bar utilizing laboratory vessels; a Communal Washbasin sourced from England allowing customers to gather and experience the brand’s skin care lines; a custom Chandelier inspired by modern alchemy; and an interactive Story Wall visually displaying new products and communicating the brand’s story and core values.
2012 A.R.E. Design Awards – Store Fixturing Award, Fresh Sensorial Bar; 2012 Apex Awards – Digital Signage in Retail, Silver Medal