Samsung Flagship Concept // Moscow

Samsung’s advertizing agency, Lippincott, asked Mapos to generate ideas for a new global retail concept, with the first location to be built in Moscow. Energy was focused on creating a series of interwoven experiences that would showcase Samsung’s innovative technologies that seamlessly integrate into their customer’s homes and lifestyles. The triple-level Integration Wall (with an oversized elevator), touch screen interactives, and dynamic product landscapes all support the visitor’s connection with the Samsung brand, and where they can “Try-It-First.”