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Fresh Shop in Shop // Hong Kong

After successfully completing the award-winning concept for the Fresh Global Concept Store in Manhattan, Mapos was asked by Fresh to evolve the Modern Alchemy Experience Concept into a Shop-in-Shop concept for world-wide rollout. The first of many of these to be realized was at Lane Crawford’s prestigious Canton Road Luxury Center in Hong Kong.

 

The challenge put forth to Mapos was to create a concept that clearly exhibits the brand code elements developed in the flagship concept while being more economical, modular, and highly mobile—able to be completely demounted, relocated and reassembled within an astonishing 8 hours.

 

In bringing the new concept to the Asian market, Mapos also considered the fundamental differences in the beauty shopping experience in this new market, which is in more focused on one-on-one treatments between participants and the staff. Mapos transformed the Kitchen Table concept into the Experience Table, the central element which addresses this fundamentally different way of shopping. They then carefully recreated the brand categories around this, in a lighter and intentionally svelte language relative to the original concept.

 

 

 

 

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